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Accomplishments

Since 2005, SAFER and the SAFER Voter Education Fund have accomplished the following:

  • Generated (conservatively) more than $3 million-worth of on-message earned media.
  • Featured on hundreds of local television newscasts and in scores of articles in the Rocky Mountain News, the Denver Post, and other local publications throughout Colorado, and conducted a number of live television interviews in Denver. The executive director has had columns appear in the Rocky Mountain News, the Denver Post, and other local publications throughout Colorado.
  • Received national coverage in the USA Today, the New York Times, the Los Angeles Times, the Washington Post, The Washington Times, the Dallas Morning News, Rolling Stone, the Chronicle of Higher Education, and other newspapers around the country. The executive director has been interviewed during live segments on MSNBC and Fox News Channel, and mention of SAFER’s efforts have appeared on CNN Headline News and on the CNN scroller.  Radio coverage and live radio interviews have been featured on Air America, the Howard Stern Show, and numerous nationally syndicated and local programs. SAFER's campaigns have also Inspired non-derogatory jokes by Conan O’Brien, Jay Leno, Bill Maher, Stephen Colbert (on The Colbert Report), and Saturday Night Live’s “Weekend Update.”
  • Collected more than 13,000 signatures of registered Denver voters to successfully place a citywide initiative on the 2005 ballot in Denver. Initiated Question 100 (I-100) received 54 percent of the citywide vote and amended city ordinances to make the possession of up to one ounce of marijuana legal for adults 21 and older, sparking positive news coverage across the country and around the world.  This was accomplished with a campaign budget of less than $30,000. Since the passage of I-100 in November 2005, SAFER has actively defended the vote and drawn public attention to city officials’ refusal to follow the will of the voters.
  • Collected more than 130,000 signatures of registered Colorado voters to successfully place a statewide initiative on the 2006 ballot in Colorado. Amendment 44 ultimately received more than 41 percent of the total vote, including majorities in 14 counties, including Denver, Boulder (Boulder, Longmont, Lafayette), Routt (Steamboat Springs), La Plata (Durango), Pitkin (Aspen), Gunnison, and San Miguel (Telluride). It also received endorsements from a number of major newspapers, notable individuals, and the Pitkin County Commission. The campaign generated extensive positive news coverage throughout the state, as well as substantial national coverage.
  • Collected more than 10,000 signatures of registered Denver voters to successfully place a citywide initiative on the 2006 ballot in Denver. Initiated Question 100 (I-100) created a new city ordinance in Denver designating adult marijuana possession the city’s "lowest law enforcement priority." The measure also created a Denver Marijuana Policy Review Panel, on which the executive director sits, which is charged with implementing the new ordinance. The measure received endorsements from the Colorado Criminal Defense Bar, the ACLU of Colorado, the National Lawyers Guild Colorado Chapter, and ProgressNow, among others.
  • In 2006, led the charge to defeat a proposed local ordinance in Lafayette, Colorado, which would have drastically increased the potential penalties for private adult marijuana possession. The SAFER Voter Education Fund coordinated an intense grassroots pressure campaign with the help of other Colorad-based organizations; worked with a municipal judge who resigned in protest of the proposed law; and generated a great deal of public attention to the issue. The city council, which had passed the measure on first reading, withdrew the proposal to hold a hearing on the bill. They ultimately canceled that hearing and announced they would not be taking up the issue.
  • Coordinated and fostered successful student SAFER referenda campaigns at colleges and universities around the country, including the two largest universities in Colorado (University of Colorado-Boulder and Colorado State University, 2005), Florida State University (2006), the University of Maryland (2006), the University of Texas-Austin (2006), the University of Washington (2007), the George Washington University (2007), the College of William and Mary (2007), the University of Central Florida (2008), Ohio State University (2008), and the College of DuPage (the largest community college in the Midwest and the first SAFER community college, 2008). SAFER resolutions were also introduced in the student governments at Virginia Tech (2007) and the University of Arkansas (2007). Campus SAFER measures express the student bodies’ opinion that marijuana is safer than alcohol and university penalties for the use of marijuana should be no greater than penalties for the use of alcohol. The SAFER movement on college campuses generated a front-page story in the Chronicle of Higher Education, a front-of-section story in the Washington Post, a large feature story in the Dallas Morning News, and dozens of stories, op-eds, and letters-to-the editor in campus and local newspapers. Students at University of Maryland went on to pass future student measures and have been engaged in discussions with administrators about changing campus policy. Students at the University of Central Florida are now working with administrators to create new penalty guidelines. SAFER is working closely with the UCF students and will also be doing so with the Ohio State students.
  • Coordinated a Nationwide Day of Education on April 20, 2007, during which students at more than 50 major universities around the country spent the day distributing SAFER educational literature and promotional materials. SAFER worked with a number of SSDP and NORML campus chapters on this project, as well as individual students and groups. In just one day, more than 200 students in SAFER’s “Cannabis/Can o’ beer” T-shirts distributed more than 20,000 pieces of literature and 10,000 SAFER stickers. Positive news stories about “4/20” and student marijuana activism (as opposed to use) appeared in multiple campus and local newspapers.
  • Infiltrated national conferences on college alcohol issues that were held at the University of Colorado-Boulder and Colorado State University. Distributed aggressive literature to all participants in attendance and mixed SAFER materials in with other educational materials displayed on information tables. These efforts generated some local news coverage, but more importantly brought the SAFER message to the attention of professionals working on college alcohol issues around the country.
  • Generated national news coverage, including live interviews on MSNBC and FOX News Channel, of SAFER’s defense of University of Colorado-Boulder students who were photographed and harrassed as a result of their participation in “4/20” events on campus in 2006. Ultimately, no students received disciplinary action and the University has since sworn it would never engage in such a practice again. Generated on-message news stories surrounding traditionally alcohol-fueled holidays and events. SAFER received television and print news coverage of its calls for mortatoriums on marijuana citations during the St. Patrick’s Day holiday in 2006 and 2007, as well as during University of Colorado vs. Colorado State football game in 2006.
  • Participated in a variety of drug reform conferences, festivals and other events, and the executive director has traveled to multiple universities to speak to students about the SAFER message and marijuana reform activism. He has also been a featured speaker at various civic organization, political party, and membership organization (eg. MENSA) meetings.
  • The executive director traveled to Cincinnati, Ohio, in March 2006, to lead the charge against a proposed ordinance to “recriminalize” marijuana in the city. Although the measure ultimately passed, SAFER’s presence led to news stories conveying the message that marijuana is less harmful than alcohol and its use results in far fewer problems in the city than alcohol use. 
  • Erected an educational billboard in Denver urging NFL superstar Ricky Williams to "come to Denver where the people support his SAFER choice" upon his bid to re-enter the NFL following a suspension for marijuana use. The stunt led to stories in sports sections across the country, as well as coverage on ESPN, SportsIllustrated.com, SportingNews.com, CNN, MSNBC, and the local news affiliates.

 


 

P.O. Box 40332 – Denver, CO 80204 – Phone: 303-861-0033 – Fax: 303-861-0915