Has the war between intoxicants formally begun? The California Beer and Beverage Distributors (CBBD), a trade association, recently made headlines for donating $10,000 to oppose Proposition 19, the California marijuana-legalization measure to be voted on in November.

The message seems clear, says Mason Tvert, executive director of the Denver-based SAFER, an organization that argues marijuana is less harmful than alcohol: "These are the world's two most popular recreational intoxicants, and they are economic substitutes. I think it's safe to say if marijuana becomes legal altogether, there will be many occasions where people will choose to use marijuana and not choose to drink."

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